The font I designed as a student is being used to publicise one of the biggest movies of the year. Did they have to use that font though?

Six Oscar nominations for the Minari movie on the back of all those other awards. And you used that font! You people. Bit embarrassing really. I like this industry. So different from my previous job in accountancy. Nice to be recognised. Just to be alongside these people. What a story. I guess it all started with Gutenberg… no, no, not the actor.

Type designer Dominic Stanley in front of a poster for the Minari movie which uses his Traho font
Type designer Dominic Stanley in front of a poster for the Minari movie which uses his Traho font

I live in Barcelona, where the Minari movie has recently been released. It’s doing well. It’s been nominated for six Oscars. Posters for Minari hang all over the city. They use my first font, Traho. The film looks…


a workshop to navigate the type design market

By Dominic Stanley and Renée Elizabeth Clarke

We created a workshop which we are now offering online to help type designers approach the job market.
First we look at the market to understand how to fit in and then at ourselves to ask how we can stand out. The workshop is framed through a business and a writing approach.

This is not a design course but one focused on the elements that support design. We discuss type foundries from a business perspective and compare the various models behind their success. We use these models to learn to create our own…

Dominic Stanley

Type Designer, Business Teacher, University of Reading MATD 17/18

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